Backlick Building For A New Website 2020-2021😲👍
Now I’d love to say that it’s all because of high-quality content. But the truth is that most big brands build an audience, credibility and trust over time. But what, if you have a brand new website? Or what if people don’t really know who you are in your industry? Well, today, I’m going to tell you how to build backlinks to a brand new website in a systematized way.
First I would start with Ahrefs. An SEO tool that helps you grow your search traffic research. Check your competitors and dominate your niche. Today I want to talk about which links you should focus on creating first. How to progressively get better links as you build your brand and credibility. Let’s get to it!
So assuming you’re, starting with zero links pointing at your site. The first thing I’d focus on is building links to your home page. There are 3 strategies that I find work really well.
The first method is to build citations. Create social media accounts to boost trust signals. Citations are online mentions of your business. They’re most commonly used in local SEO. So if you’re a local business. You’d basically find business directories. Add your business name, address and phone number. Which are collectively known as NAP. In a 2018 study by Moz, they found that citation Signals help websites rank in both the map pack and organic search. These are usually no-follow links.
So the purpose of these links isn’t to building website or page level authority. But it’s to somewhat legitimize that you have a real business. A great way to find these opportunities. Is to search in Google for something like “your, city” and “your job.” From here copy down a few domains from local competitors. Ignoring anything like directories.
Next I recommend using use Ahref's Link Intersect tool. Which will show you who’s, linking to one or more of your target URLs.
So I’ll check the homepage URLs of my competitors here. As a final step, I’ll set the mode to Url. Since we want to see who’s linked to just their homepages.
Since that’s where the link will generally point to. Let’s run the search generally speaking. The more intersections there are from the referring domain. The higher the probability of it being a place to create a citation to analyze the link. Click on the number and then click on the link. You should see the company’s name, address, phone number and a link. Your competitors are all there. So I’d go and add my site to this directory too.
Now, whether your website targets visitors, locally or globally. It’s also worth creating social accounts, with a link back to your site. But don’t bother signing up for every network out there. Instead focus on the primary ones in your niche. Whether that be Twitter, Facebook, Instagram Pinterest, and/or LinkedIn. Even if you don’t plan to use the social network, immediately. It might be worth creating the account, so you can also claim your business name.
The second thing you’ll want to do is build authority links to your homepage to do this. I like using help a reporter out also known as HARO (Help a Reporter Out ). HARO is a company that connects journalists to sources and sources to journalists. Just sign up for an account as a “source. ” And you’ll get emails with a list of queries from journalists at various publications. These aren’t just your run of the mill publications.
There are journalists from places like Forbes. The New York Times, Huffington Post and more. Responding to queries quickly and concisely. This can land you mentions and links to both your homepage and/or social profiles.
A few places You can be featured in magazines, Reader’s Digest and CIO to name a few. This, in my opinion, is the easiest place to get Authority links that can boost trust and rankings. Especially since you’ll be judged on your knowledge. More than your current online visibility.
The third place that I think is absolutely awesome for homepage links are Podcasts. Podcasts are hot and there are a ton of them in almost every industry. Best of all, podcasters are always on the Lookout for interesting guests. That can provide value to their audience. And for almost every podcast I’ve seen.
They’ll provide a link to the guest’s homepage, as well as other resources that come up throughout the interview. To find podcast opportunities. Just search in Google For something like “ [, your niche, ] podcasts.” And the results should almost always be list posts. With popular podcasts in your industry. So let’s go to this awesome page on the 12 best SEO podcasts.
Scrolling down you’ll, see podcasts like Authority Hacker and Search Engine Nerds. So let’s click through to one. as you should see. They’re featuring many guests in the SEO space. So this might be a good podcast to pitch to expand your list even further.
Go to one of the podcast episodes. Scrolling down you’ll see links to websites like express writers and content hacker. So I’ll copy one of the domains and put Into Ahrefs’ Site Explorer. Since we know that podcasts generally link to homepages. I’ll set the search to URL mode and run the search.
Next I’ll go to the backlinks report. Where we can see all pages linking to the homepage, to filter our results. I’ll type “podcast ” in the include search box. Then I’ll set the search filters to only look for that word in the titles and URLs of the referring pages. And it looks like I could contact other sites. Like ProBlogger, CoSchedule and Shane Barker.
To potentially be a guest on their shows. Not only are podcasts a great source for links. But they continue to send us new customers every month. Doing these three activities are a great way to Build high quality homepage links. As well as to boost trust signals.
Now let’s move onto some page-level link building strategies. Because links to your homepage alone. Won’t be enough to build sustainable and growing traffic. One of my favorite strategies is resource page link building. This is where you get backlinks from web pages. That curate and link out to useful industry resources.
The sole purpose of their existence is to link out to other relevant pages. Making them easy links to get now. What I love about this strategy is that You can branch out to pages on broader topics. So let’s say you had a blog post on crossfit exercises. With a lot of link building tactics.
You’d probably have to find a page. Where they mention something super-relevant like crossfit. But with resource page link building. You can try and get links on pages that cover broader topics. Things like fitness, weight, loss and exercise. So just go to Google and search for something like in URL resources Html in title fitness. Now just visit the pages.
Make sure they’re actually Resource pages and link out to external resources. Pitch your content appropriately, rather than rehashing what I’ve already wrote. I'm writing a new article on resource page link building. Where you’ll learn how to execute this step-by-step.
Another link building strategy that I highly recommend is the Skyscraper Technique. This strategy is simple. You find a page that has a lot of links. Improve on that topic and then reach out to those that are linking to the original page. Ask them to link to you. A great way to find Skyscraper opportunities Is to use Ahrefs’ Content Explorer.
Which is a searchable database with over a billion Pages of content. Complete with social and SEO metrics. So let’s say that I want to create a post on Instagram Marketing. I’ll type that in the search bar and I’ll, also Change the search mode to a title search.
Now, a requirement of the Skyscraper Technique is to find pages that have a lot of links. So let’s set a filter to show only pages that have at least 50 referring domains. You’ll see that these articles have gained A ton of links. You can look at the content to see if you can Improve on After you’ve created your superior page. Click on Details, then click Backlinks. Reach out to the linking pages to try and get your resource mentioned now.
This is just a very low-level view of how you can find and execute Skyscraper styled link building. Even though I told you in somewhat of a sequential order of how I think backlinks ought to be built. It doesn’t mean that you can’t do Skyscraper outreach while doing things like HARO or Podcasts. But I do want to encourage you to build somewhat of a balanced link profile. Where things like your homepage shouldn’t be ignored.
So I hope this article was helpful and if You enjoyed it make sure to like share and subscribe. Keep grinding away and I’ll, see you in The next tutorial!
Now I’d love to say that it’s all because of high-quality content. But the truth is that most big brands build an audience, credibility and trust over time. But what, if you have a brand new website? Or what if people don’t really know who you are in your industry? Well, today, I’m going to tell you how to build backlinks to a brand new website in a systematized way.
First I would start with Ahrefs. An SEO tool that helps you grow your search traffic research. Check your competitors and dominate your niche. Today I want to talk about which links you should focus on creating first. How to progressively get better links as you build your brand and credibility. Let’s get to it!
So assuming you’re, starting with zero links pointing at your site. The first thing I’d focus on is building links to your home page. There are 3 strategies that I find work really well.
The first method is to build citations. Create social media accounts to boost trust signals. Citations are online mentions of your business. They’re most commonly used in local SEO. So if you’re a local business. You’d basically find business directories. Add your business name, address and phone number. Which are collectively known as NAP. In a 2018 study by Moz, they found that citation Signals help websites rank in both the map pack and organic search. These are usually no-follow links.
So the purpose of these links isn’t to building website or page level authority. But it’s to somewhat legitimize that you have a real business. A great way to find these opportunities. Is to search in Google for something like “your, city” and “your job.” From here copy down a few domains from local competitors. Ignoring anything like directories.
Next I recommend using use Ahref's Link Intersect tool. Which will show you who’s, linking to one or more of your target URLs.
So I’ll check the homepage URLs of my competitors here. As a final step, I’ll set the mode to Url. Since we want to see who’s linked to just their homepages.
Since that’s where the link will generally point to. Let’s run the search generally speaking. The more intersections there are from the referring domain. The higher the probability of it being a place to create a citation to analyze the link. Click on the number and then click on the link. You should see the company’s name, address, phone number and a link. Your competitors are all there. So I’d go and add my site to this directory too.
Now, whether your website targets visitors, locally or globally. It’s also worth creating social accounts, with a link back to your site. But don’t bother signing up for every network out there. Instead focus on the primary ones in your niche. Whether that be Twitter, Facebook, Instagram Pinterest, and/or LinkedIn. Even if you don’t plan to use the social network, immediately. It might be worth creating the account, so you can also claim your business name.
The second thing you’ll want to do is build authority links to your homepage to do this. I like using help a reporter out also known as HARO (Help a Reporter Out ). HARO is a company that connects journalists to sources and sources to journalists. Just sign up for an account as a “source. ” And you’ll get emails with a list of queries from journalists at various publications. These aren’t just your run of the mill publications.
There are journalists from places like Forbes. The New York Times, Huffington Post and more. Responding to queries quickly and concisely. This can land you mentions and links to both your homepage and/or social profiles.
A few places You can be featured in magazines, Reader’s Digest and CIO to name a few. This, in my opinion, is the easiest place to get Authority links that can boost trust and rankings. Especially since you’ll be judged on your knowledge. More than your current online visibility.
The third place that I think is absolutely awesome for homepage links are Podcasts. Podcasts are hot and there are a ton of them in almost every industry. Best of all, podcasters are always on the Lookout for interesting guests. That can provide value to their audience. And for almost every podcast I’ve seen.
They’ll provide a link to the guest’s homepage, as well as other resources that come up throughout the interview. To find podcast opportunities. Just search in Google For something like “ [, your niche, ] podcasts.” And the results should almost always be list posts. With popular podcasts in your industry. So let’s go to this awesome page on the 12 best SEO podcasts.
Scrolling down you’ll, see podcasts like Authority Hacker and Search Engine Nerds. So let’s click through to one. as you should see. They’re featuring many guests in the SEO space. So this might be a good podcast to pitch to expand your list even further.
Go to one of the podcast episodes. Scrolling down you’ll see links to websites like express writers and content hacker. So I’ll copy one of the domains and put Into Ahrefs’ Site Explorer. Since we know that podcasts generally link to homepages. I’ll set the search to URL mode and run the search.
Next I’ll go to the backlinks report. Where we can see all pages linking to the homepage, to filter our results. I’ll type “podcast ” in the include search box. Then I’ll set the search filters to only look for that word in the titles and URLs of the referring pages. And it looks like I could contact other sites. Like ProBlogger, CoSchedule and Shane Barker.
To potentially be a guest on their shows. Not only are podcasts a great source for links. But they continue to send us new customers every month. Doing these three activities are a great way to Build high quality homepage links. As well as to boost trust signals.
Now let’s move onto some page-level link building strategies. Because links to your homepage alone. Won’t be enough to build sustainable and growing traffic. One of my favorite strategies is resource page link building. This is where you get backlinks from web pages. That curate and link out to useful industry resources.
The sole purpose of their existence is to link out to other relevant pages. Making them easy links to get now. What I love about this strategy is that You can branch out to pages on broader topics. So let’s say you had a blog post on crossfit exercises. With a lot of link building tactics.
You’d probably have to find a page. Where they mention something super-relevant like crossfit. But with resource page link building. You can try and get links on pages that cover broader topics. Things like fitness, weight, loss and exercise. So just go to Google and search for something like in URL resources Html in title fitness. Now just visit the pages.
Make sure they’re actually Resource pages and link out to external resources. Pitch your content appropriately, rather than rehashing what I’ve already wrote. I'm writing a new article on resource page link building. Where you’ll learn how to execute this step-by-step.
Another link building strategy that I highly recommend is the Skyscraper Technique. This strategy is simple. You find a page that has a lot of links. Improve on that topic and then reach out to those that are linking to the original page. Ask them to link to you. A great way to find Skyscraper opportunities Is to use Ahrefs’ Content Explorer.
Which is a searchable database with over a billion Pages of content. Complete with social and SEO metrics. So let’s say that I want to create a post on Instagram Marketing. I’ll type that in the search bar and I’ll, also Change the search mode to a title search.
Now, a requirement of the Skyscraper Technique is to find pages that have a lot of links. So let’s set a filter to show only pages that have at least 50 referring domains. You’ll see that these articles have gained A ton of links. You can look at the content to see if you can Improve on After you’ve created your superior page. Click on Details, then click Backlinks. Reach out to the linking pages to try and get your resource mentioned now.
This is just a very low-level view of how you can find and execute Skyscraper styled link building. Even though I told you in somewhat of a sequential order of how I think backlinks ought to be built. It doesn’t mean that you can’t do Skyscraper outreach while doing things like HARO or Podcasts. But I do want to encourage you to build somewhat of a balanced link profile. Where things like your homepage shouldn’t be ignored.
So I hope this article was helpful and if You enjoyed it make sure to like share and subscribe. Keep grinding away and I’ll, see you in The next tutorial!
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